Community and Cocktails

George Wright III speaks with Jack Espy, founder and CEO of Spirited Hive, about how he turned a pandemic-born idea into a rapidly growing canned cocktail brand. Jack walks through the highs and lows of launching a business in uncertain times, offering honest insights on risk-taking, resilience, and the role of community in building a brand. From finding his ‘why’ to going all in, Jack shares actionable advice for entrepreneurs—including the importance of storytelling, adaptability, and staying rooted in passion. It’s a powerful look at what it really takes to launch and lead with purpose.