Mastering Sales Psychology

George Wright III explores the world of sales psychology with Simon Severino, CEO of Strategy Sprints. Simon shares how his curiosity about buyer behavior led him into sales—and why asking better questions and listening more can dramatically improve your close rate. They dive into practical ways to boost sales performance, from shortening the sales cycle to raising prices with confidence. Simon also shares insights from his book Strategy Sprints, offering clear, actionable steps entrepreneurs can use to grow their businesses faster and more sustainably.