Mike Bennett on Why Dentistry Is About More Than Teeth
George Wright III sat down with Dr. Mike Bennett, a board-certified dentist with a DDS and PhD in Healthcare Professions Education, for a conversation that will change the way you think about your morning grogginess, your afternoon crashes, and even your dental bills. George hosts The Authority Formula Podcast in partnership with Valiant CEO Magazine, and Mike is a featured guest in both. What starts as a discussion about sleep dentistry quickly becomes a masterclass in whole-body optimization that every entrepreneur needs to hear.
Mike spent his first 12 years as a general dentist before noticing a pattern: crowns cracking, gums receding, and patients brushing faithfully but still developing cavities visit after visit. The culprit, in case after case, was not lazy oral hygiene. It was poor sleep rooted in compromised airways.
How Poor Sleep Shows Up at the Dentist First
Most people do not associate worn-down teeth with a breathing problem, but Mike explains the link clearly. When your airway is restricted during sleep, your body compensates by clenching the jaw. Researchers have measured forces as high as 300 pounds per square inch inside the mouth during these events. Zirconium and porcelain can only take so much.
Beyond broken crowns, Mike outlines a checklist of oral signs that point to sleep issues:
- Worn or flattened teeth
- Gum recession and bone loss
- Teeth imprints along the sides of the tongue (a sign the tongue has no room and falls into the airway during sleep)
- A deep fissure running down the center of the tongue
- Persistent cavities despite good brushing habits
Add daytime sleepiness, waking unrefreshed after a full night, and chronic mouth breathing to that list, and you have a strong case for a sleep screening.
What Sleep Apnea Actually Means
George asks the question most listeners are thinking: is sleep apnea just for people who are overweight? Mike is direct: that belief is a myth, and it stops people from getting diagnosed.
Sleep apnea is defined as five or more events per hour where your airway is pinched for more than ten seconds and your blood oxygen drops by three percent. Your airway runs about ten inches from the tip of your nose to your vocal cords, and it can be narrowed at any point along that stretch. Body size is one risk factor, but genetics, jaw structure, and tongue size all play a role. Mike himself was not diagnosed until his forties, years after he had been studying the condition in his patients.
You don't know what normal is. You're just living in your own body and you're going like, this is me. This is my normal, but is my normal really normal?
That question lands differently when you consider how many entrepreneurs treat exhaustion as a badge of honor. You may not be running on discipline. You might just be running on a restricted airway.
Real Patients, Real Results
Mike does not deal in abstractions. He walks through two cases that show what changes when breathing improves.
A nine-year-old boy was still bedwetting nightly, being bullied at school, and socially withdrawn. His mother, having learned about airway-focused dentistry, brought him to Mike's Utah practice. Within 30 days of wearing a device designed to open the airway and encourage nasal breathing, the bedwetting stopped. By the end of a 15-month treatment, the boy was off two asthma medications and one allergy medication, keeping only an as-needed bronchodilator. His mother told Mike he had become a student leader.
An adult woman from Arizona had been fired from two jobs because of chronic migraines. She had undiagnosed sleep apnea. Mike's team created a plan to improve her breathing, balanced her jaw and facial muscles, and coordinated with other specialists. Her migraines dropped from constant to once every few months. She was later able to travel to Germany for a service experience she had long wanted to do but could not manage because of her condition.
When your body's put in a state of fight or flight, it's going to reallocate energy to different parts. It wants you to survive your night of sleep if you're not breathing well.
For entrepreneurs, the translation is immediate: chronic fatigue, brain fog, and grinding stress are not just symptoms of a busy schedule. They may be your body protecting itself from a breathing problem.
Treatment Options: From Simple to Specialized
Mike lays out a practical spectrum of interventions:
At home: Nasal strips and turbine inserts (he mentions a product called Mute) open the nasal valves. Saline nasal spray improves nasal hygiene, a habit he argues deserves the same attention as brushing teeth. These are starting points, especially for snorers.
Oral appliances: A custom device holds the tongue and jaw slightly forward, keeping the airway open. Combined with tongue-strengthening exercises to tone the muscle, this approach eliminates the need for a CPAP machine for many patients. Mike notes that CPAP has a dropout rate as high as 70 percent after one year, according to Medicare data, and oral appliances run about 30 percent. Neither is perfect, which is why a whole-airway assessment matters.
Same-day 3D-printed devices: Mike is beta testing technology that lets dentists print a custom oral appliance in the office, so a patient diagnosed in the morning can start treatment that night rather than waiting four weeks for a lab-fabricated device.
Collaborative care: Mike works with chiropractors, physical therapists, ear-nose-and-throat doctors, sleep physicians, allergists, and GI specialists, because poor sleep ripples through every system. A patient who recently had an in-office laser procedure on his palate combined with a new oral device dropped 15 pounds in three weeks without changing anything else. His metabolism simply started working once he was breathing correctly.
Why Entrepreneurs Should Pay Attention
George frames the stakes well: most high performers expect to be tired. They optimize supplements, workout routines, and schedules, but they never examine the eight hours they spend unconscious.
If you get your sleep right, you become your best self and you accomplish your mission, whatever that is in life.
Mike echoes the principle Stephen Covey called sharpening the saw. Sleep is not recovery from your day. It is the preparation for the next 16 hours. If the engine is not firing on all cylinders during those hours, you are competing at a disadvantage you do not even know you have.
Mike also points out a generational pattern worth noting for parents: children who are tired, distracted, and struggling in school are often labeled with behavioral issues when the real driver is a restricted airway. Bedwetting, ADHD-like symptoms, and low energy in kids all correlate with poor sleep. Catching airway problems early, before jaw development is complete, is far easier and less invasive than treating an adult.
Action Steps
- Check your tongue in the mirror. If you see teeth imprints along the sides, your tongue is too crowded for your jaw and likely falling into your airway at night.
- Audit your sleep symptoms. Worn teeth, gum recession, waking unrefreshed, daytime sleepiness, and frequent cavities are all flags worth discussing with a dentist trained in airway health.
- Ask your dentist about a sleep screening. Most general dentists can refer you or run a basic screening. If yours does not, seek one who does.
- Start with nasal hygiene. Nasal strips, a turbine insert, or a simple saline rinse cost very little and can improve airway flow enough to notice a difference immediately.
- Build your team. Airway health often requires coordination between a dentist, a sleep physician, and other specialists. Find providers willing to collaborate rather than stay in their lane.
George closes by noting what Mike demonstrates throughout the conversation: the people who transform their health, and their businesses, are the ones willing to ask the questions others avoid and keep digging until they find answers that resonate. It is never too late to start living the life you were meant to live, and sometimes that starts with a better night's sleep.
Mike Bennett
Mike Bennett, DDS, PhD, is a board certified dentist and educator passionate about helping people breathe, sleep, and heal through airway focused care. With a PhD in Healthcare Professions Education, he empowers both dentists and the general public to understand the critical link between oral health and whole body wellness. His mission is to transform lives by making dentistry about more than teeth it’s about total health
Read the full transcript
Welcome back to the Authority Is podcast, where we help you to grow your business, attract new opportunities, and outpace your competition. My name is George Wright III. I'm your host, and I've been partnering up with Valiant CEO Magazine to bring you the hottest entrepreneurs, thought leaders, and experts from around the world that are crushing it in business. Together, we're going to unpack strategies and tactics that they're using to become the authority in their field and my goal is to help to inspire and motivate you to do the same. So let's get right into it. Hey, welcome back George Wright III and I got a treat for you today. We're really excited about the guest that we have, Mike Bennett, who's joining us on the podcast. How are you doing, Mike? I'm doing really well and happy to be here. Yeah, this is really good. I know we've been talking a bunch over the last little while and I know you're heading on a trip out to Japan, But before we get really going, I want to kind of do a quick introduction. So for those of you that are joining us, first of all, if you haven't, make sure you like and subscribe to the podcast. You don't want to miss any of these amazing interviews that we're doing, especially as we're launching the Authority Formula podcast with our JV with Valiant CEO magazine, who Mike will also be a featured guest with. But let me give you his background real quick. So Mike Bennett, besides being a speaker, consultant, dentist, expert, and specialist in the area we're going to talk about with sleep dentistry, you know, he's a DDS, PhD, board-certified dentist and educator, and he's passionate about more than just teeth. It's, you know, helping people to breathe, sleep, heal through their airway focused care. And with a PhD in healthcare profession education, he really empowers dentists, both dentists and clients and the general public to understand the critical link between oral health and whole body wellness, which is really kind of unique. I really like that extra full body because everybody knows what the podcast here, I'm, you know, mind, body, money, business and lifestyle. but you have a mission to transform the lives of both dentists and individuals. Is that right? Oh, that's so, so true. Yes, I do. I do. Well, I want you to do me a favor and just kind of give everyone that's listening your backstory. Help us understand because, you know, being a dentist is one thing, but moving into sleep dentistry and it's kind of been a journey for you. So give us a little bit of your background and what bridged you over into this whole specialty. Okay. Yeah, that's a great question. I pondered a lot about that. And I think it has a lot to do with my early days as a teenage 19-year-old in New Zealand for a couple of years. I served on a church service mission. And while I was there, I just noticed a lot of people had oral issues. We speak to thousands of people over that period of time. And I don't know, my eye was drawn a little bit to the mouth. Before that experience, I had shadowed a dentist and kind of got my feet wet a little bit. I should say my hands wet. Your hands wet. Not really. Dental humor. You know, it's better when you're under the influence of nitrous. Hey, we should be doing this podcast with a little N-O. That's a good idea. Okay, next time. So next time. But anyway, I came away from that experience feeling like I could improve the health of the world, at least in my little locality, by helping people with their oral health. So I came back and I really got into doing the dental track and so jumped right into that. But along the way, I had these feelings of, I just want the whole body. I want to understand the whole body. I want to understand how it heals itself. And I was really torn between dental school and medical school. And even all the way through dental school to my third year, I wasn't completely sold on being a dentist. And It was finally one day in my junior year and I had two kids and I thought, I just need to graduate. I need to be a dentist and support my family. But my heart was still, can I go to medical school and do all those things? Long story short, I went into dentistry, didn't realize what I didn't know and found out that as dentists, we are the experts in the oral area, the oral cavity, the mouth. And the mouth happens to be positioned right under the brain, under the nasal structures and the throat airway structures. And anything I do in the mouth can influence the way a person breathes. And what's more important to the human body than air, than oxygen, right? You only live three minutes without it, or you get brain damage and you keep living. It's not a good thing. And, and so I realized, wow, if I could somehow enhance the function of the human upper airway, then the body itself could be its own physician. It could work on itself. It could repair itself, heal itself because while we sleep, our bodies are healing. At least they should be there. And the body is amazingly resilient. If we get poor sleep, we can do that year after year, decade after decade, and still somehow manage and not have a lot of chronic problems. But the reality is it does catch up to us eventually. poor sleep. And so I was excited to, to realize that at some point, one of the things that jumped out at me early on also was when I would do dental work in a person's mouth and they would come back five or six years later and say, my crown's broken. That crown you put in, it's broken now. How'd that happen? Did you not do a good enough job or was your lab not good enough? And I, of course, the questions I was having was those exactly. And I realized, well, wait a minute, If I'm doing a good job, which I felt like I did, and my labs were just top notch as well, what's going on in the body to create forces, to break a really hard substance like zirconium or porcelain. Yeah. And it turns out that if a person doesn't breathe, they tend to exert heavy forces that they measured him up to 300 or so pounds per square inch in the mouth. So it's like a human man, my size I'm doing. Wow. standing on a one inch section of your mouth and expecting that crown to not break. So wait, so, so not only, first of all, by the way, I had never thought about the idea that dental was more than just, I gotta get my teeth maintained. Right. So I think that's a huge, huge, huge point. And I know that you had a dental practice for a long period of time, but it sounds like this is kind of one of those pivot points. Like a lot of people have where they realize there's actually more going on. So I also didn't realize that that affected your dental as well. So you were seeing people having issues coming back. And is that kind of when things kind of transitioned or you had help us understand kind of what, because I know that you had a practice, went into a specialty and kind of came back. Is this what shifted you into the area of sleep dentistry? It is. It is over those first 12 years of practice. I noticed that all of these oral signs like worn down teeth, broken teeth, lots of gum recession, lots of periodontal disease, bone loss and and a number of things and sensitive teeth to hot cold sweets all of those things teeth in general just breaking down was linked to chronic poor sleep and the literature bore out that that message over and over again and i thought well wait a minute if i just treat symptoms my whole career what tooth at a time how am i going to really help these people heal permanently and avoid these problems of the future. So that led from one thing to another, traveling the country and outside the country, looking for experts who knew what they're talking about. And we met some wonderful people over the years and came back and decided it's really hard to implement sleep treatment, screening management. I didn't really have a mentor to help me do. I had some mentors, but I found that it was mostly on my shoulders. It was tough on the staff. So I thought, I better specialize. So after 12 years, I specialized 10 years. This is to the 22nd year of my practice. Just doing full-time sleep disorders, chronic pain, headaches, jaw disorders, popping, clicking, and TMJ type things and having an airway focus through all of that So that kind of how it morphed So that interesting because and I want to point this out and it was in a featured article you did in Valiant CEO Magazine that you kind of made this comment about dentistry isn just about teeth, it's about total health, which I think is something everyone listening needs to realize that sometimes the problems you have are the results of things, they're not the cause of things. And so it's about more than just teeth when it comes to health, but also this specific area of sleep. And I want to point out, just because I always like to do this when we have our listeners listening, I know we're going to have both professionals and patients or families listening, that there's a principle here I really think you did well, which is, you know, you were very successful in your practice. you really didn't need to go out and learn more and seek out more information and get more, you know, specialty stuff, but you did. And I think that's kind of what separates you from, you know, a lot of just dentists. It's like, you can have accountants and dentists, but they just do their job or they, they go above and beyond. So you zeroed down into this from seeing it all happening, but you were kind of an early pioneer of this whole area. So was it, Was it weird for you to be like, this is not a thing yet? The fact that sleep dentistry and that type of thing, because you were very early on in this whole field, correct? Well, I was early on, but it had actually been around for a number of years. In the 60s, they were talking about it. It just didn't reach real mainstream until I felt like the 90s. I graduated in 99. And so early 2000, it really started to come into something the dentists were interested in, but it's been especially the last 10 years where this wave of interest has developed. So when, but early on, as you were learning, you were kind of seeking out information and stuff. Was it difficult for you to have conversations with your patients or dentists? And, and because if you had said that to me, I'd be like, huh? Like, okay. What, I mean, was that a, was that, was it difficult to have conversations about stuff that you knew was definitely going to make a difference for people and their health and things? Well, you just pointed out one of my weaknesses right there. What's that? Well, that is when I learn something and I'm excited about it and I just feel like I want to share it with the world. Not everybody's ready to listen, nor they're interested in that. Just fix my teeth. Yeah, just you're a dentist. Just worry about my teeth and my gums and that's all I want out of you. And that's totally fine. But there are times when I'll come back from a seminar or I've been reading a book and I'm excited about telling somebody, hey, the signs that I'm seeing in your mouth, those are risk factors for a sleep, a possible sleep disorder. Are you interested in being further screened about that and seeing if there's a problem? There's a significant stigma about sleep apnea out there that only fat people have it. And that is just not the case. That is a myth, 100%. And so sometimes when I bring it up, it's like I just called him a name or something. Yeah. And there's been a fence. They take it personal. Yeah. Yeah. It's like, I, well, look at me. I'm not heavy. And I don't have sleep apnea. I sleep great. But your teeth are all worn down and you have gum disease and you have cavities occurring every time you come in and you're flossing and brushing, but they still come. And so there's definitely pushback from all stakeholders out there, parents or patients and parents of patients and then the team and even other dentists, where it's just you stay in your lane, don't look outside of it. And there is some pressure, but I've just seen too many examples of successes where when people- Can you give us some, like give us a couple examples? because I know you have some really good, and they're, you know, whether it's patients, dentists, or whether it's examples of health conditions, give us some ideas of what you're talking about. Yeah. So, you know, the children especially are poignant, but they're adults as well. But one, one of the children that I've worked with is a nine-year-old boy out of state. He'd actually fly into Utah to have work done with his mom. And, um, he bed wet every night. He was being bullied at school. He smelled like urine all the time and he couldn't stop. He's nine for heaven's sakes. He's nine years old. He's still bedwetting. He was a recluse, didn't want to get out, hang out with friends, socialize. He just didn't have a lot of energy. His mom had heard about what I was doing to grow the mouth. So there's more room for the tongue and the airway in children. And so she sought me out. We worked on him. We put him in a device and over the first 30 days of helping him breathe through his nose, open up his airway, he stopped bedwetting. Really? And it's all because of his airway? Yeah, it's more. Yes, it is that. It's the compensations the body goes through when the airway is pinched or compromised. So, for example, if you hold your breath, your heart's going to start pounding. Blood pressure goes up. your brain says, Hey, get rid of some of this pressure. So it tells your kidneys, get rid of some of that. And if you're a child in bed, you're going to pee out a lot of that pressure. I mean, so it's, it's crazy that she even noticed that, but I think like you said, as more and more education and online availability for information, people are starting to realize, like what I mentioned earlier is that the results are not, the causes are not what you think they are. You're just focused on the results, right? Yep, absolutely. And you don't realize that when your body's put in a state of fight or flight, escape, you know, panic, that it's going to reallocate energy to different parts. It wants you to survive your night of sleep if you're not breathing well. And so it will do things like empty your bladder. It will do things like take energy away from your gut so you're not digesting your food. So you have more gas and bloating and constipation and diarrhea issues like that. And you have more issues in your mouth because your mouth is dry for mouth breathing because you have gum disease and cavities occurring because bacteria sticks to dry surfaces and infects and causes problems. Well, I guess just like health problems and everything else, most people are just treating the symptoms, not the actual problem. So yeah, and did you have some other examples? I know that you had some adult examples as well too. And I think like I would have never guessed with a child that was so significant, but look at also the end result of how that probably completely changed his life. Right. Oh yeah. Oh, it did. It did. I called his mother a few months after he had finished his treatment, which took about 15 months. And she said, it's just amazing what my boy is doing. He's out hanging out with his friends at the mall. He's only, he's only on one medication where he was on three medications, two for asthma, one for allergies. And now he just has an as needed bronchodilator. And he's just a new person. He's a student leader now in his school. And it's just his mom is so excited that her boy is really making a splash in life. It's like the boy she always knew was there, but he just could not sleep because he couldn't breathe and was having a lot of issues. Wow. Well, and we're going to end a minute. I want you to dig into some of the things of what you do and what the treatments are. But before we do that, yeah, go ahead and any other examples that you have. Yeah. So a couple of, a woman from Arizona came up and she told me that she had been fired from two jobs because of her chronic migraines and just low energy. She'd wake up in the morning and just like, I can't go to work. So she'd call in and say, I'm sick again. So they worked with her, she said, for a long time, but eventually said, we've got to have somebody we can count on. And so she heard that I was doing migraine treatments and jaw treatments, came to Utah and we helped her. Turns out that she had an undiagnosed sleep apnea condition. And we, we made a plan to establish good breathing for her so her sleep could improve and balanced and did some things to help her jaw and her facial muscles. So long story story with her is that we reduced her migraines to a level where it was just once in a blue moon, like once in every few months. It didn't go away completely because she had some other issues with posturing things. And it's usually a team effort. I work with other folks. Like other doctors or other experts? Other doctors, chiropractors, physical therapists, ear, nose, and throat doctors, allergy specialists sleep physicians and the list goes on GI doctors Actually Actually it interesting almost the full gamut of medical specialties there is some link because if your sleep poor it will It just ripples through. Yeah. Through the whole body, entirely. Wow. Well, as entrepreneurs, business owners, a lot of people that listen to this, professionals listen to this, I mean, they're dealing with, I mean, first of all, migraines, that's something that's pretty common right now, but chronic stress, overload, and you don't realize the ripple effect it has coming down. What are some, I'm curious, what are some common symptoms of things you mentioned a couple, but that people would look for that maybe they weren't like you said, undiagnosed, um, you know, sleep apnea and things like this. What are symptoms people look for, uh, other than, you know, maybe teeth related, but like, what would they look for that would cause you to feel like there are sleep issues? Oh, there's so many things other than the mouth signs like worn teeth and gum recession and all of that bags under the eyes by the way i just i'm going to highlight that i want to put yeah receding gums yeah bad tea like those are definitely symptoms and signs of sleep problems yeah and the tongue is a window to your airway if you if you stick out your tongue in the mirror and you see imprints of your teeth along the side of it that means your tongue does not have enough room and so where does it go when your teeth are closed it goes right back to your airplane yeah so oh so blocking your airway yeah i got it so your tongue your tongue is a big muscle that can flop right back into your airway and the signs on the tongue are the imprints of the teeth along the side and then there's sometimes a big fissure right down the middle of it because the tongue has to fold over on itself to fit in the mouth so so there's that there's also if a person has daytime sleepiness you know if they don't ever dream dream at night. If they wake up unrefreshed, if they drag themselves out of bed after eight hours of sleep, an average adult should get seven to eight hours. And the younger you get, the more hours you should sleep. Infants are 18 hours every day. And so we have to look at some of those. I feel like it's the opposite sometimes. The older I get, the more I need to sleep, but I get what you're saying. Yeah. And it varies, obviously. But there's other things, a medical history that has things like reflux disease heartburn hypertension history of cancers and alzheimer's in the family those are all things snoring is a big one where if you're snoring you're breathing but if you're loud snoring it's it's a challenged breathing and that's correlated in the research to sleep apnea as a risk factor so wow now i know i know you mentioned before that you actually had some challenges that made you think, and I don't know if that was after you had started learning these things or if it was what caused you to learn these things, but what happened with you personally? Well, it did cause me to look inside myself and go, wait a minute. All those years, I was so tired studying and I felt like I could remember things better. I did fine in school, but I always felt like I could do better than this. And I didn't realize at the time that I had sleep apnea. I'm sure I did. And I wasn't diagnosed until I was in my forties after doing a course where they did some sleep testing and sure enough, it showed out. So could you comment on that? Because I think you're right. Even myself, I feel like it's, when you say that, I think, oh, you got to go get a machine. You can't breathe. You maybe stop. So what is sleep apnea and what is it exactly that people would be identifying? Yeah. Well, George is basically anywhere from the tip of your nose down to your vocal cords is about a 10 inch section and that can be pinched at any point along the way and if it's pinched while you're sleeping for for more than 10 seconds then and and if your oxygen drops three percent each of those times that's considered one sleep apnea event if you get five of those an hour that's considered sleep apnea and you're diagnosed with it. So what you can do. So it's not an all or nothing chronic or nothing. It's, it's an actual condition that could be why it's undiagnosed, right? Because if you just, you're tight. And so these symptoms you're talking about, they're caused by that. Exactly. And, and you don't know what normal is. You're just living in your own body and you're going like, this is me. This is my normal, but is my normal really normal? And often it isn't until you realize, wait a minute, other people don't have energy problems. They don't have to drink lots of energy drinks. I never got into energy drinks, but I would take naps all through my thirties and forties feeling like I just don't have the energy. And so there's just lots of things like that, that weigh in. Do you finally realize, wait a minute? Okay. I need to check myself. And it turns out that as I've looked back on my life as a child, I had teeth pulled because my mouth was so crowded. Oh. interesting for braces. And that was the traditional way to treat crowding of teeth. You remove more teeth. Yeah. Well, as it turns out, it, it didn't really fix the problem. The teeth straightened up, but I still have crowded teeth even now. And I've gone through lots of remodeling expansion orthodontic work to reestablish my airway. But the genetic code for the human being codes for 32 teeth in the mouth. And if you don't have 32 teeth, your jaws are already genetically underdeveloped. I mean, I've had my wisdom teeth out plus additional ones. Have you had yours out? No, no, actually the funny story, my dentist says I have like an extra tooth or two, like little baby tooth back there. But you know, it's interesting you say this whole thing because I think myself as an entrepreneur, a lot of other business owners right now, the idea is we're all hustling. We're all working hard. We're trying to build something for the future for our family so it's almost like we should expect to be tired it's there's a little bit of a whether it's a badge of honor or whether it's uh you know don't you know it's part of the deal and and what you're saying and all these things you're talking about it's making me think like man how much more productive would someone be if they were more optimized the whole idea of health overall optimized yeah yeah 100 100 because the sleep time is designed to get you ready for another 16 hours so you can go and slay the dragon as an entrepreneur. And you're doing it on four cylinders in your eight cylinder car, your six or eight, right? So I love that. That's a great analogy. Yeah, well, it's, it's, it's crazy for that to be the case. And I, and I'm sure, and one of the things I'm going to make sure I do with this episode is we, we put some links to some areas, because I think what people were trying to do is create awareness. So people understand potential symptoms and you've kind of commented on some of the uh you know diagnosis and stuff like this but let's talk for a minute about what type of treatments there are because obviously you know people think oh sleep apnea or uh oral surgery or whatever like what are there some you know general type things what are what are sort of like the home remedy treatments as well as like the types of things you would typically have people do as they're having airway problems yeah you bet So, so the earliest condition that we treat often is snoring where wife, it's usually the wife coming in and saying, Hey, will you fix this guy? My husband, I cannot sleep in the same bed. Uh, and, uh, and then what we do is we do a regimen of moisturizing the nose. There's some products out there that called the, uh, the mute, uh, the mute turbines that go inserted into the nostrils. There's some magnetic nasal strips that go into the nostrils and that opens up those valves. Opens it up. Yeah. So like athletes often wear those breathe right strips and they've, they've been shown that if you open up your valves, you're actually perform better as an athlete. So you can start with that. You can start with some clear nasal spray, spray into the nose to moisturize and clean the nose. We don't talk about nasal hygiene or nose hygiene. We talk about mouth hygiene, feet hygiene, hand hygiene, but we should clean our noses often and that that's one way to open up breathing um there's some things once you get into the more professional side of it if you have apnea you can have a mouth device that helps to hold your tongue and jaw forward gently to open up your airway and if you use that in combination with some exercises to tone the muscle of your tongue then your tongue will more often stay put and if you you got your nasal supports and your tongue out of your airway then oftentimes that enough to get you breathe it really easily Well it interesting you say these things because I think a lot of people think of it as like a regimen and it should be, but treating symptoms that it's like, I can suffer through it. But what they stop and they don't think about is how significant it can change the results in your life. When you have more energy, you sleep better. It's a major multiplier effect, which is why I think even sleep in general has become a more common topic. So it's one of the reasons why I really wanted to have you on, because I think those are really, really important things. So anyway, keep going. Other things that they can do as rituals or treatments. Yeah, no. And can I comment on that? That if you, it's like Stephen Covey talks about sharpening the saw. If you get your sleep right, you become your best self and you accomplish your mission, whatever that is in life. Reminds me a lady who just had the migraines so bad that she wanted to serve a service experience with her husband. Couldn't. We got her breathing. She was able to go to Germany and do her thing. And it was awesome to see that. But when you have a breathing disorder, often as far as treatment, you're put on CPAP. That's the most common traditional thing, but it's a mask that's on a very sensitive part of your body that's strapped to your head, which is also sensitive. And it's very difficult for a lot of people to wear. A lot of people drop off after a year. It's as high as 70% people drop off and only use it four hours or less after one year, according to Medicare. Wow. And even oral appliances aren't perfect either. It's about 30% drop off rate for those after a year. And so if you focus, if you work with a doctor like myself, who can analyze the whole airway and deploy their team of specialists to get every point of that airway open, either through non-surgical or surgical means, then oftentimes you don't have to have CPAP and even oral device. Interesting guy came in just the other day and said, I just fitted him with an oral device and lasered his palate. He's breathing better. And he said, I've dropped 15 pounds just in the last three weeks. Wow. Yeah. Those are the kinds of things that make, uh, make it all worth it, right? Oh yeah. And it's just his body metabolism is starting to work. He's finally breathing. He's not doing anything different. He just dropped 15 pounds. Well, I love the idea because you, you, some, I think a lot of times people think, well, I'm tired. I just need more sleep. They're not really treating the problem. They're just actually, they think they are because they're trying to rest more, do more, create less stress, but they're actually not fixing the real problem. I'm curious if you feel like, because I think you do things that are a lot different than clearly than average dentist, but where is sort of the tech going? Do you feel like besides the awareness that's happening, is there a lot more development happening in, you know, I don't know, tools and, and, you know, techniques and, and, you know, whatever it is, you know, that you can use to treat this is the technology making it easier and better to do. Yeah. Technology is improving. This is a great time to be a patient and a dentist treating airway because for example, if you came in George and you were diagnosed with apnea, I would say, okay, do you want to be on CPAP? You'd probably say yes or no. If you said no, let's do it. And I'd say, let's do an oral device, you'd be waiting probably four weeks to get that. And in the meantime, what do you do? You're not breathing well. You're not sleeping well. And so now we're beta testing technology where dentists can print using 3D technology in the office. So the same day, you can pick up your device and go home and use it that night with your nasal sports, your nose hygiene and everything. And you're feeling like this is the first time I'm breathing. And fully customized, I'm sure, because with all the tech now. Yeah. Yeah. So that's coming out. That's down the road. We're already doing crowns the same day in office. Now we're starting to do sleep apnea and snoring devices in office. So I'm curious because not only has this been something you've been passionate about and you've realized that it's about more than teeth, which is actually the name of newsletter that you have with tens of thousands of dental professionals. But you're asked to speak and consult. And so generally, are you out speaking to groups of dentists? Are you doing education? Are you pushing cutting edge tech? What are generally, what are the requests coming to you for this knowledge about sleep dentistry? Yeah, mostly it's my colleagues right now. They're interested in implementing in their practices, how to screen, manage, collaborate with patients that have sleep apnea. And so they're asking me to come. And the more recent thing, I'm going out to Asia, to Taiwan and Japan to share with those docs, orthodontists and dentists and industry leaders out there. And we're doing that for a week and a half or so. But I'd love to speak with anybody. I do have information for parents where we've put it into, you know, layman's language, like this is what you need to know and what you look for and where you can go to get help with that. I love that because really this, this mission you have of, um, overall health, starting with the mouth and the airway and sleep, I think is, is really important, not just to educate dentists, because I think that dentists will impact it as much, but also families and quality of life. And so what's the best way for individuals to connect with you? What's the, what's, what are some ways, whether they're a dentist or their family, what's one of the best ways for them to connect with you? I think over the internet, I do have a presence on their website, LinkedIn. Yeah. And I can actually, what I'll do is in our show notes, I'll put links to that as well as your newsletter. I think you got an amazing newsletter. It's, it's generally targeted for professionals, correct? It is, but it's all healthcare providers, but the lay public too. We try to create it to a three to five minute, here's what you need to know. And it's in language that appeals, I think, to both parties. Yeah. And simple to understand. There's some great bite-sized nuggets in there as well. I've seen that. So, well, excellent. Well, let me ask you one last thing before we take off, because I know we're short on time, but is there any recommendations or ideas or, you know, suggestion strategies you would give, let's say the average person, not necessarily a professional, that they can do or they should do in order to impact their overall health, dental, or, you know, anything you feel is really important to kind of mention before we take off? Great question. I think number one would be be your own advocate. Be in charge of your health. take ownership of it. If you don't, who will? And realize that the human body is its own physician. It can heal itself if you have a good night's sleep and good rest. So make sure that you talk with your healthcare provider about that and make sure you feel good about what you receive. And if you don't feel good about it, keep digging until you feel things that resonate well, because that inner voice will tell you the direction you should go. And so go for it. Have the courage to ask the right questions because the knowledge is out there. We just have to read it. We just have to go after it and ask the questions. Yeah. And I think that's brilliant advice because I do think people need to empower themselves. I mean, on this podcast, I always talk about, you know, it's never too late to live the life and create the life that you were meant to live, but you have to take, you know, responsibility for doing it. And it's never been easier to get informed, to take action. And it's actually, from what you're saying, even simpler and easier to get treatment. And so I think that's great. So, well, thank you for joining us. And listen, for those of you listening, I'm going to put in the show notes, I'll put links actually to his newsletter, as well as his website and his social media handles. So hit him up, make sure that you share this show. I think this is a message that resonates not just with overall creating the best life that you're meant to live, but also health and mindset and impacts in so many ways. So if you're listening to this, make sure you share the show. And once again, thanks for joining us. I'll talk with you again tomorrow.

George Wright III
George Wright III is an entrepreneur, investor, and the host of The Authority Formula Podcast. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he has made a career of turning expertise into authority — and authority into lasting influence.
Today his mission is singular: help driven entrepreneurs and experts position themselves as the trusted authority in their field. Through The Authority Formula Podcast and Authority Media Network, George shares the strategies that turn knowledge into a platform, audience, and brand that compounds over time.
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