Is your expertise getting recognized?
Track the same seven signals each month. Record evidence, explain changes, and choose one next action. This worksheet is a diagnostic framework, not an authority score.
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| Signal / definition | Previous period | Current period | Evidence and context |
|---|---|---|---|
| Branded search Brand-query impressions and clicks; save the filter. | |||
| Relevant references Unique sources; separate editorial, paid, and partner. | |||
| Relevant invitations Inbound opportunities meeting audience and topic criteria. | |||
| Qualified referrals Unique referrals; count those meeting defined fit criteria. | |||
| Content-informed inquiries Unique prospects citing a resource; note qualification. | |||
| Ongoing audience Define repeat engagement; net confirmed subscribers. | |||
| Sales confidence Conversation evidence and qualified opportunity progression. |