AUTHORITY MEDIA NETWORK
Thought leadership editorial worksheet
Choose one buyer decision. Connect your point of view and evidence to resources that help the audience act. Print this page using your browser’s Print command, or copy the fields into your planning tool.
Audience and situation
Who is this for, and what has changed?
Buyer decision
What specific choice do they need to make?
Our point of view
What should they consider differently? When does the advice apply?
Evidence and verification
Which source supports the claim? What still needs checking or permission?
Plan the resources
Complete one resource row for each guide, video, newsletter, or supporting piece. Duplicate as needed.
Buyer question and content job
Diagnose, compare, prepare, or apply?
Format and destination
Where will the complete explanation live?
Claim and supporting source
Owner, reviewer, and realistic date
Distribution and next action
How will the right people encounter and use it?
Useful response and review date
What would show that it helped the intended decision?
Before release
- The resource answers the buyer question and adds a useful perspective.
- Main claims are supported; facts, permission, and expert meaning have been checked.
- The final format, links, next step, and distribution have an owner.