Question 1

What is a good Authority Score?

Accepted Answer

The Authority Scorecard returns a score from 0 to 100, grouped into four tiers. 0–39 is The Builder — the foundation stage, where real expertise exists but hasn’t been packaged to communicate credibility. 40–69 is The Expert, where you’re gaining traction with some content and social proof but aren’t yet fully recognised in your space. 70–89 is The Leader, where others already see you as an authority and the gap is leverage rather than reputation. 90–100 is The Icon, the industry-defining tier. Most established business owners land in The Expert range, so a score in the 70s already puts you ahead of the field.

Question 2

How do you measure brand authority?

Accepted Answer

Authority Media Network measures it on two independent axes rather than one number. Authority is how credible and trusted you are — proof, results, and earned expertise. Visibility is how widely you’re known and recognised. Plotting the two against each other produces four positions: Undiscovered (low authority, low visibility), Hidden Expert (high authority, low visibility), Noise Maker (high visibility, low authority), and Authority Leader (high on both). The distinction matters because the two problems have opposite fixes — a Hidden Expert needs exposure, while a Noise Maker needs proof.

Question 3

What is the Authority Scorecard?

Accepted Answer

It’s a 15-question assessment that measures where your personal brand and business currently sit on the authority and visibility axes. It takes about three minutes. You get an Authority Score out of 100, your position on the Authority Positioning Map, the tier that score falls into, and a blueprint of the specific moves that expand your authority from where you actually are.

Question 4

How do I improve my Authority Score?

Accepted Answer

It depends entirely on which tier you’re in, which is why the scorecard returns tier-specific next steps rather than generic advice. A Builder’s fastest gains come from packaging what they already know — a clear one-sentence brand statement, a weekly publishing commitment, and three testimonials or case studies. An Expert’s come from leverage: repurposing one piece of content into several formats and pitching into podcasts and publications in their niche. A Leader’s come from systems and syndication — a media kit, a flagship piece repurposed everywhere each month, and AI-assisted distribution. The underlying sequence is the Authority Formula: Strategy, Exposure, Automation/AI, then Distribution.

Question 5

Is this the same as the Authority Score in Semrush, Moz or Ahrefs?

Accepted Answer

No, and it’s worth being clear about the difference. SEO tools like Semrush, Moz and Ahrefs use “authority score” or “domain authority” to estimate how strongly a website ranks, based largely on backlinks. That’s a metric about a domain. The Authority Scorecard measures market authority — whether the people who could hire, book, refer or feature you already recognise you as the obvious choice. A business can hold a strong domain score and still have very little market authority, and vice versa.

Question 6

Why does brand authority matter more than marketing?

Accepted Answer

Because marketing doesn’t create trust, it amplifies whatever is already there. If the market doesn’t already see you as an authority, more marketing mostly helps more people overlook you. The gap between how good you actually are and how well-known, trusted and compensated you are for it is what Authority Media Network calls the Authority Gap — and it shows up as deals, referrals, speaking invitations and media features that quietly went to someone more visible.

Ready to Increase Your Authority and Skyrocket Your Visibility?

How it works

What is an Authority Score?

Authority

Visibility

The four positions on the Authority Positioning Map

What counts as a good Authority Score?

What's in it for You?

Authority Scorecard FAQ

Built on 30+ years of global brand-building

Now find out where you actually stand